Sunday, June 24, 2007

Fast-food ads banned from kids’ shows

Finally, all the talk by the government to ban fast food ads from kids tv is coming to a reality as fast-food companies have been banned from sponsoring television shows for children or advertising on children’s programmes. . Kids will no longer have McD or KFC toys flashing before their eyes in-between their fav cartoon shows.

The Health Ministry is also making it compulsory for all fast-food companies to disclose on their product labels the cholesterol, fat and sugar content of the food that they sell. That means, it would affect all companies that prepared food in a standardised form, served it in large quantities in restaurants and advertised their products on television. However, eateries serving the usual teh tarik, roti canai, mee goreng and mee rebus will not be affected.

The next time, you purchase a burger, you will be able to check the cholesterol reading on the wrapper, maybe not tomorrow as the government is allowing old stocks to be depleted.

If you are crying foul, you may be interested to know that we are not alone as countries including China, India, Norway and Sweden have already imposed similar bans.

It's about time we practised healthy eating habits. Stats show that Malaysia ranks highest in the world of people needing haemodialysis with 500 in every million people and in half of the patients on dialysis, the condition was caused by diabetic complications.

Source: The Star

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