Monday, June 4, 2007

Effective Search Engine Optimisation

According to Technorati, there are 71 million blogs on the Internet. What would the number be if all other websites were to be included How many sites would there be on the Intenet? Is it any wonder that every business site is vying for a place at the top of the ranking? What then would a site-owner need to do to get his site to the top?

There are companies that provide a service called search engine optimisation. This service includes various steps when correctly taken, will move the site's ranking up making it more visible hence increasing site traffic.

Generally, the steps would include identifying trouble spots on the site; offering recommendations to rectify them such as using appropriate keywords or key phrases relevant to the site as well as drawing up a roadmap; and offering strategic solutions to improve the site including implementing the required changes, and staff training among others. Various reports are also provided including competitor analysis, regular website ranking and progress reports.

*Please note this blog / post has been sponsored by Melbourne IT

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